Collaborations

H&M unveils Zara Larsson collection


25 04 2017

Fashion brand H&M has unveiled the campaign images for its new collection with Swedish singer Zara Larsson, after announcing the collaboration in February.

The collection, available to buy from May 18, features 'strong graphics and edgy streetwear pieces' including hoodies, t-shirt dresses, shorts and tops. The Ain't My Fault hitmaker commented 'I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can't wait to see how girls everywhere wear the pieces to add to their own personal style'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.